Connecting everyday life through technology.Opening a wider world through platforms.

From ideas
to everyday.

Turning ideas into technology. Technology into everyday life.

The Cast brand shopping screen The Cast live commerce screen

BlacksmithIO
Co., Ltd.

We develop and operate mobile applications
and digital platforms.

Since SAJU in 2010, we have developed and operated applications across a variety of fields, including Personal Color. Our work spans mobile apps, websites, servers, and ongoing maintenance. We turn our technical expertise and operating experience into platforms that connect people and services.

We Build.

From development to operation.

From everyday apps like SAJU and Personal Color to platforms that power businesses, we build mobile apps, websites, and servers. Reliable operation and ongoing maintenance help every service move forward.

We Connect.

One connected platform: The Cast

Our core business, The Cast, brings live commerce, shopping, and subscriptions together in one platform. Real-time broadcasts connect brands directly with consumers, turning moments of discovery into immediate purchases.

Brands and customers connecting on The Cast Live

We Expand.

Connecting K-Beauty to global markets.

Our connections reach beyond borders. By linking K-Beauty brands with overseas live commerce and global markets, we are building a commerce ecosystem where brands, consumers, content, and commerce grow together.

The Cast and HUGSOSO K-Beauty retail space

OUR NEXT CHAPTER

Better everyday experiences. Wider connections.
Built by BlacksmithIO.

Business inquiries