From K-beauty discoveryto global business.

Content, commerce, and digital services we build ourselves.
The Cast opens new connections between brands and customers.

An offline space introducing K-beauty brands and products featured by The Cast

Where discovery becomes shopping.

The Cast, a leading K-beauty platform

Three engines.
More room to grow.

The Cast connects content with product sales.
International distribution and our own apps extend the opportunity.

  1. Content commerce

    Live streams and content connect brand discovery with purchases.

  2. Global distribution

    We introduce Korean beauty brands to customers worldwide.

  3. Our own apps

    We develop and operate SAJU and Personal Color ourselves.

Connecting growth opportunities
with revenue models.

Product sales. Paid content. Advertising.
Commerce and digital services create different paths to revenue.

The Cast
Product sales
SAJU
Paid horoscope content
Personal Color
Detailed color analysis
SAJU · Personal Color
In-app advertising

From possibility to execution.
The foundation we have built.

* 2026 figures

The Cast launched
APR 03
Revenue
400+M KRW
Products exported globally
8,000+units
Orders
2,000+orders
Apps since
2010
In-house IT development & operations
App · Web
· Server

The next possibility in K-beauty.
Let’s build it together.

Brand partnerships, distribution, business collaboration and investment.
Talk with The Cast about what comes next.

Partnership & investment inquiries